How to Use Pinterest to Stay at the Top of Your Customer’s Mind

Why TikTok and YouTube are the top used Search Engines

Are you currently using Pinterest to strengthen your business? If not, this is your guide to start! Pinterest is a highly engaging platform with a unique visual nature. Let’s keep your shop at the forefront of customers’ minds by using Pinterest for your marketing efforts! 

Understanding the Pinterest Advantage

What makes Pinterest such a unique and valuable tool for Shop Owners? 

  • Visual Discovery: Pinterest is a visual search engine that allows users to discover businesses through images alone, making it a unique platform. 
  • Longevity of Pins: Pinterest consists of pins that can last an extended lifespan- much more than other social media. The extended lifespan of the pins can generate more traffic for your business and create long-term visibility for your shop. 

Creating a Visual Brand Story

If you’re using Pinterest, it means you need to create a visual narrative to promote your brand. Here are our top tips for doing this:

  • Branded Boards: With so many images thrown your way, it’s vital to have an aesthetic that reflects your brand’s identity and value.  
  • Consistent Aesthetics: By maintaining a consistent visual style, it is easier to be recognized amidst the sea of images.  You want users to be able to recognize your colors and images right away.

Showcasing Products and Services

How can you use Pinterest to showcase your products and services? You can start by creating a board and pins that showcase your services. Make sure your pins aren’t just visual but provide valuable information such as pricing, and your availability. It should be equally visually appealing and informative. 

Leveraging Story Pins for Engagement

What is the role of stories on Pinterest? If you already have a board and pins do you need to add a story pin as well? Yes! Sometimes a pin isn’t interactive enough. Video stories can help you add more information and interaction with users. 

An idea for informative video stories is  to create an educational video about vehicles you service. You can share tips about car maintenance and simple fixes. This type of content can help bring the right kind of customers to your door.

Engaging with the Pinterest Community

As we’ve previously mentioned, engaging with your audience is hugely important, no matter the platform. The same is true for Pinterest. One of the best ways to connect with your audience is by commenting and collaborating with other users. This kind of involvement can help to boost your content and let other users know that you care to respond. When you collaborate with other users,  and they endorse you, it can have a huge impact on your business.

Optimizing for Search and Discovery

While you’re creating all this amazing content, you’ll need to make sure that it’s staying relevant and easy to find. The best way to do this is to use keyword optimization. When you add relevant keywords in pin descriptions, board titles, and profile information it can help you stay relevant.

Another way to do this is by planning to post your pins at certain times.

The optimal time to post on Pinterest is 8-11 pm. This can be daily, a few times a week, or once a week. What matters the most is that you are consistent! 

Key Takeaways:

At the end of the day, Pinterest is an amazing tool for shop owners who want to boost their content in a new way. Take advantage of this amazing opportunity to stay on top of your customer’s mind with amazing visuals, information content, and valuable engagement.

If you’d like to learn more about how you can use Pinterest and other social media tips, follow us on Instagram at @ShopDogMarketing.

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